I like the hard part of product design: features that cut across teams, platforms and opinions. At Roblox I led content sharing from the first capture button to Moments, across mobile, desktop, VR and console. Getting engineering, Trust & Safety and leadership to agree took nearly as much of my time as the design.

I take the long view first, then ship the smallest thing that proves it. I design with data: I agree the metric that justifies a project before I design it, watch the guardrails as closely as the goal, and read results by cohort rather than in aggregate. When a debate stalls, I put a prototype or a limited experiment in front of real people rather than call another meeting. I run research when the answer is unclear, and lean on patterns and past results when it isn't.

Today I lead design for SumUp's US products, working across Loyalty, POS and Platform. Outside of work I build products from scratch with AI, solo and as a co-founder of Moonfoot Labs.